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Staatsgalerie Stuttgart / Image and exhibition poster

Staatsgalerie Stuttgart
Staatsgalerie Stuttgart

Discipline: Communication

Discipline: Communication

The idea: Staatsgalerie Stuttgart becomes an open frame for art, representing both focus and diversity. The frame can have countless different colors and content, vividly illustrating art’s fascinating variety. In its most compact form, it creates the letter "S" for "Staatsgalerie." The open frame visually links exhibitions on very different artistic themes, such as "Glimpses. Views. Impressions.", focusing on the French Impressionists, Giorgio de Chirico’s "Magic of Modernism," and Francis Bacon’s "Invisible Rooms."

  • TARGET GROUPS Consumer / User, Public Sector / Government


  • DEVELOPMENT TIME up to 12 months


The poster and the complex corporate identity of the Staatsgalerie Stuttgart use a 'picture frame' concept to provide art with what it needs most: a flexible frame to both contain the art and elevate it to the state of viewed object. Immediately comprehensible, this sign perfectly reflects the public image of the Staatsgalerie.
Gold Statement
Client / Manufacturer

Staatsgalerie Stuttgart

Staatsgalerie Stuttgart
Stuttgart, Germany



München, Germany

Knut Maierhofer, Patrick Märki, Jessica Krier, Aurelian Hallhuber, Denise Aebischer Trebo, Silke Streppelhoff, Kathrin Bach

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