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Three-color concept for Porsche 919 Hybrid in Le Mans / Corporate Design

Three-color concept for Porsche 919 Hybrid in Le Mans
Three-color concept for Porsche 919 Hybrid in Le Mans

Discipline: Communication

Discipline: Communication

The three-color concept creates a visual link between the past, present and future. The red Porsche pays homage to the 917 KH, the carmaker’s first overall winner at Le Mans in 1970. The black Porsche commemorates the legendary 918 Spyder production car. White is the color that Porsche chose to return to high-performance sport after a 16-year absence and represents the brand’s vision of the future. Motorsports and "Porsche Intelligent Performance" make up the DNA of the sports car brand. While the wordmark itself is only visible from above, even the smallest fragments of the distinctive lettering reflect the identity of the brand.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Porsche AG
Stuttgart, Germany

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Design

KMS Team

KMS TEAM GmbH
München, Germany

Knut Maierhofer, Patrick Märki, Jessica Krier, Sina Schaub

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