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A new symbol for light / Corporate Design

A new symbol for light
A new symbol for light

Discipline: Communication

Discipline: Communication

The new company LEDVANCE is an OSRAM carve-out. Since July 2016, LEDVANCE has been responsible for developing and marketing OSRAM’s general lighting portfolio. We developed a global branding system based on the brand core "Advancing Light." Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. Our idea: we thought about the logo from an animation perspective and saw light as a pulsing element. The result is a design that thrives on contrasts: it can be loud or soft, simple or complex.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LEDVANCE GmbH

LEDVANCE GmbH
Garching, Germany

Design

KMS Team

KMS TEAM GmbH
München, Germany

Knut Maierhofer, Robert Börsting, Henrike Großer, Friederike Neubauer, Carolin Feuerstein

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