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»East Meets West« / Typeface

»East Meets West«
»East Meets West«

Discipline: Communication

Discipline: Communication

We developed internationally applicable design principles for Japan’s leading eyeglass manufacturer, JIN, based on the legacy of "form follows function." To make the brand more emotional we created content in line with the brand positioning "Magnify Life," which means seeing the beauty of the world in a different way. We used storytelling to connect product, people and individual experiences. Why is this new design so clean and well organized? The basis is a design grid, which is based on the average distance between a person’s pupils – resulting in proportions of 2:1.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

JIN CO., Ltd.

JIN CO., Ltd.
Tokyo, Japan

Design

KMS TEAM

KMS TEAM GmbH
München, Germany

Knut Maierhofer, Jessica Krier, Robert Börsting, Aurelian Hallhuber, Franziska Hösl

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