Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

LOLO / Brand identity


Discipline: Communication

Discipline: Communication

The Yi nationality is the sixth largest ethnic minority in China, also known as the "LOLO." The "Western Yi" (Western Yunnan, China) have experienced a long history of reserving ancient civilizations. The Chinese government has proclaimed and pledged to rejuvenate the ethnic minority cultures. To support this initiative, we successfully integrated traditional elements of the Yi nationality and applied ethnic cultural features to modern products. Moreover, we withdraw key elements of the "Sacred Pheonix" and the "Tiger Teeth" from traditional patterns and subtly applied them as the fundamental theme in modern products.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Yunnan Provincial Government

Yunnan Provincial Government
Kunming, China


Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

Go to profile