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LOLO / Brand identity

LOLO
LOLO

Discipline: Communication

Discipline: Communication

The Yi nationality is the sixth largest ethnic minority in China, also known as the "LOLO." The "Western Yi" (Western Yunnan, China) have experienced a long history of reserving ancient civilizations. The Chinese government has proclaimed and pledged to rejuvenate the ethnic minority cultures. To support this initiative, we successfully integrated traditional elements of the Yi nationality and applied ethnic cultural features to modern products. Moreover, we withdraw key elements of the "Sacred Pheonix" and the "Tiger Teeth" from traditional patterns and subtly applied them as the fundamental theme in modern products.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Yunnan Provincial Government

Yunnan Provincial Government
Kunming, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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