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Horticultural Expo 2019 / Visual Identity

Horticultural Expo 2019
Horticultural Expo 2019

Discipline: Communication

Discipline: Communication

The international Horticultural Expo 2019 will be held in the beautiful county of Yanqing, Beijing. Yanqing enjoys both natural and artificial wonders, the Yanshan Mountain and the Great Wall of China. The logo showcases six colorful flower petals swaying around the Great Wall, which vividly illustrates the theme: "International Horticultural Exposition under the Great Wall." The three-colored, six-petal peace flowers bear the traditional Chinese philosophical theory of "the six direction," implying heaven and universe. We adopted overlapping and gradient features.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

AIPH

AIPH
Beijing, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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