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The theme of the Clariant Annual Report 2015 is “Discover Value.” The report takes readers on a journey of discovery. The papercut style, which always suggests a “background story” waiting to be discovered, and a big, expandable infographic give them the opportunity to do so. The use of real employee images stresses the authenticity of the story that is accompanied by concisely arranged facts with a focus on allowing all relevant indicators to be taken in easily. Haptically and visually, the Clariant Annual Report is an experience, too: the cover with its iridium finish is reminiscent of the many facets of specialty chemicals.
Kammann Rossi GmbH
Arne Büdts (Creative Direction), Jörg Schneider (Design)
Mutabor Design GmbH
Sven Ritterhoff (Creative Direction), Jonas Becker, Dimitri Wiss (Design)