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Clariant Annual Report / Annual Report

Clariant Annual Report
Clariant Annual Report

Discipline: Communication

Discipline: Communication

The theme of the Clariant Annual Report 2015 is “Discover Value.” The report takes readers on a journey of discovery. The papercut style, which always suggests a “background story” waiting to be discovered, and a big, expandable infographic give them the opportunity to do so. The use of real employee images stresses the authenticity of the story that is accompanied by concisely arranged facts with a focus on allowing all relevant indicators to be taken in easily. Haptically and visually, the Clariant Annual Report is an experience, too: the cover with its iridium finish is reminiscent of the many facets of specialty chemicals.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Other target groups:: Financial Community, Analysts, Journalists, Shareholders, Providers, Multipliers, Employees

  • TARGET REGIONS Africa, Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Clariant AG

Clariant AG
Muttenz, Switzerland

Design

Kammann Rossi GmbH

Kammann Rossi GmbH
Köln, Germany

Arne Büdts (Creative Direction), Jörg Schneider (Design)

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Design

MUTABOR

Mutabor Design GmbH
Hamburg, Germany

Sven Ritterhoff (Creative Direction), Jonas Becker, Dimitri Wiss (Design)

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