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Jägermeister Coolpack / Packaging design

Jägermeister Coolpack

Discipline: Packaging

Discipline: Packaging

Based on a secret recipe using 56 ingredients, the complex herbal flavors of Jägermeister taste best at ice cold -18 °C. But consumers often privately store or even drink Jägermeister at room temperature just like other liqueurs after buying it or bringing it to a party. Turning the package into the message, the special edition promotes of "best used ice cold" all by itself by combining the classic 0.25 l Jägermeister bottle with the iconic shape of typical icepacks. An innovative, literally cool design whose purpose is easily understood by consumers worldwide.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Mast-Jägermeister SE

Mast-Jägermeister SE
Wolfenbüttel, Germany


CHEIL Worldwide

Cheil Germany
Schwalbach, Germany

Roland Rudolf, Jörn Welle, Daniel Gumbert, Ron Stasch

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Bacon Design GmbH

Bacon Design GmbH
Frankfurt a. M., Germany

Stephan Merkle, Martin Wenzlawiak