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Based on a secret recipe using 56 ingredients, the complex herbal flavors of Jägermeister taste best at ice cold -18 °C. But consumers often privately store or even drink Jägermeister at room temperature just like other liqueurs after buying it or bringing it to a party. Turning the package into the message, the special edition promotes of "best used ice cold" all by itself by combining the classic 0.25 l Jägermeister bottle with the iconic shape of typical icepacks. An innovative, literally cool design whose purpose is easily understood by consumers worldwide.
Cheil Germany GmbH
Roland Rudolf, Jörn Welle, Daniel Gumbert, Ron Stasch
Bacon Design GmbH
Frankfurt a. M., Germany
Stephan Merkle, Martin Wenzlawiak