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Mijia AirWear PM2.5 mask / Air pollution mask

Mijia AirWear PM2.5 mask
Mijia AirWear PM2.5 mask

Discipline: Product

Discipline: Product

First air pollution mask to marry high performance and high style. Aerospace grade replaceable filters (PM2.5) are digitally authenticated via app. Sensual, contoured shape complements face and body. Material innovation: softshell textile engineered for softness and resilience makes it extremely lightweight and comfortable. 300+ microfiber perforations create exceptional air exchange for breathability and heat transfer. One-piece advanced forming process requires no stitches / seams to irritate skin. China fit: anthropometric dataset 3,000 Chinese 3D head scans led to proprietary 360° ergonomic silicone skirt. Dynamically adapts to prevent gaps and leaks.

  • ASSESMENT CRITERIA Execution / Material Selection, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User, Further specification:: Specifically designed to fit Asian/Chinese faces for 3.5B+ people living in pervasive air pollution

  • TARGET REGIONS Asia, Further localization:: Urban centers such as Tier 1,2 & 3 cities in Mainland China and other metro areas in Asia Pacific.

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Xiaomi Corporation

Xiaomi Technology
Beijing, China

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Aetheris Technology

Aetheris Technology
Shanghai, China

Christopher Hosmer, Travis Vogel

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