Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Evergrande Kindergarten / Brand identity

Evergrande Kindergarten
Evergrande Kindergarten

Discipline: Communication

Discipline: Communication

Considering a child’s instincts and pre-school education characteristics, we emulated an experience of a "wonderful world." Important for us was to create all visuals from a child's perspective. We did this with elements of the method of plasticine (a putty-like modeling clay). It appears to be like the scene of two back-to-back children outlining a place full of dreams and happiness. The combination of the logo nicely illustrates the diversified colors, representing children’s simplicity and dreams. Besides, children can make up different forms to construct lovely and rich images in their minds.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Evergrande Group

Evergrande Group
Guangzhou, China


Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

Go to profile