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Considering a child’s instincts and pre-school education characteristics, we emulated an experience of a "wonderful world." Important for us was to create all visuals from a child's perspective. We did this with elements of the method of plasticine (a putty-like modeling clay). It appears to be like the scene of two back-to-back children outlining a place full of dreams and happiness. The combination of the logo nicely illustrates the diversified colors, representing children’s simplicity and dreams. Besides, children can make up different forms to construct lovely and rich images in their minds.
Dongdao Creative Branding Group