Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PUMA SUPER ATOM / Limited edition packaging

PUMA SUPER ATOM
PUMA SUPER ATOM

Discipline: Packaging

Discipline: Packaging

The launch of the PUMA SUPER ATOM in 1952, the world’s first boot with screw-in studs, marked the beginning of PUMA’s successful heritage in football. 65 years later it’s time to celebrate the birthday of this iconic model. PUMA has rebuilt the original PUMA SUPER ATOM limited to a 100 pairs only. We wanted to use the original PUMA logo and we realized that its hexagonal shape perfectly outlines the silhouette of a pair of high-top shoes. In the PUMA archive we took a lot of pictures of old boxes and catalogs and carefully recreated these beautiful 1950s graphics to emphasize on the PUMA SUPER ATOM’s history and to make this edition a real collectible.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DATE OF LAUNCH 2017

Client / Manufacturer

PUMA ACCESSORIES

PUMA SE
Herzogenauarch, Germany

Go to profile
Design

PUMA ACCESSORIES

PUMA SE
Herzogenauarch, Germany

Jan Hippchen

Go to profile