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PUMA AUTODISC / Concept packaging

PUMA AUTODISC
PUMA AUTODISC

Discipline: Packaging

Discipline: Packaging

This packaging for the PUMA AUTODISC, the first electronic auto-lacing shoe ever, plays with the ideas of conceal / reveal and the contrast of raw, protective material which is executed in a precise and tonal all-black look and feel. It has been shipped to 50 selected partners, testimonials, bloggers and tech-geeks to launch the PUMA AUTODISC concept. The black dyed MDF box leaves an acrylic sneak-peek area right on top of the PUMA AUTODISC unit of the shoes without revealing too much of the actual shoe or any of the electronic devices such as the induction charger, the power supply or the regional plugs which are all stored in a customized foam inlay.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Other target groups:: Brand testimonials, bloggers, influencers, geeks, PR, ...

Client / Manufacturer

PUMA ACCESSORIES

PUMA SE
Herzogenaurach, Germany

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Client / Manufacturer

F.G. Meier GmbH

F.G. Meier GmbH
Langenzenn, Germany

Design

PUMA ACCESSORIES

PUMA SE
Herzogenauarch, Germany

Jan Hippchen

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