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Dali Hotel / Brand identity

Dali Hotel
Dali Hotel

Discipline: Communication

Discipline: Communication

The Dali Hotel is a high-end brand combining local ethnic customs with modernity and elegance. It is located in the Dali Old Town, which is full of romantic and artistic atmosphere. The hotel is surrounded by the beautiful lake of Erhai ("Ear-shaped Sea"), an alpine fault lake in Yunnan province, China. Consequently, we combined that natural setting with the "Erhai Moon" – one of the famous features in Dali. Inspired by this, we extracted the architectural features of "Wuhualou" (a five-floor ancient tower, experiencing a 1,200-year history) with the bright Erhai moonlight, which brought us to the initial "D" (standing for Dali Hotel).

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dali International Hotel Co., Ltd.

Dali International Hotel Co., Ltd.
Dali, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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