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2016 Samsung Design Story / Brochure

2016 Samsung Design Story

Discipline: Communication

2016 Samsung Design Story

Discipline: Communication

Under the key concept of "Purism," the brochure features the stories and images of SAMSUNG TVs and other key products launched in 2016. In addition to explaining product design, color is used to group various products, and recommendations are made on how a product would blend into a user’s environment. The USB and the cover envelope are produced in line with the 2016 concept of Purism. The sturdy envelope ensures that the brochure is not damaged while it is being distributed to SAMSUNG corporations worldwide. The enclosed USB contains the original image files, which can be used as a marketing source by local corporations.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Jiyoung Son, Jongyun Shin

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