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2016 TV Design Story Kit / Design story

2016 TV Design Story Kit

Discipline: Communication

Discipline: Communication

People seek for different values in their living. Thus, we built three stories targeting three clearly different lifestyles. The premium segment contains the lifestyle of people who pursue pride and dignity in their living. Mid-range was designed targeting people who just can't give up the performance nor the style. And for the last, the entry segment was set for people who prefer a lifestyle with more fun and young taste. All these stories were built in visual languages which will perfectly suit the intended user's lifestyle in every possible way.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Jongyun Shin, Donghyun Han, Taegyu Kim

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