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Suning / Corporate Identity, brand


Discipline: Communication

Discipline: Communication

Suning.com is one of the top three online platforms in the Chinese B2C market. The (Suning) Group is a highly competitive e-commerce entity, so we adopted the "king" of all animals, "the lion," in our design to highlight the prestigious standing and potential of Suning. In the pattern, we utilized a "cloud" to depict the lion’s mouth, symbolizing the industry attributes, meanwhile conveying a lovely visual effect. All elements within the logo show a brand-new model of integrated online-to-offline service. Through image variations, we intended to attract more youngsters and personalized consumers to construct an integrative consumer experience.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Suning Commerce Group Co., Ltd.

Suning Commerce Group Co., Ltd.
Nanjing, China


Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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