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2016 TV Package DI / Package design identity

2016 TV Package DI
2016 TV Package DI

Discipline: Packaging

Discipline: Packaging

We wanted to build more emotionally communicating brand image. Thus, instead of putting all the features and specifications in the package, we've put a simple picture of the TV well matched with its single colored background space. The harmony between the two shows how our TV works as a part of consumers' living space. The package design for TV market has been changing every year as the new technology is introduced every year. However, by designing the visual identity based on the harmony between the TV and its surrounding, the emotional value we pursue, we've designed the sustainable visual identity which can actually go on for years.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Jongyun Shin, Yeunhee Jo, Jiyoung Son, Hyezin Park

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