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2016 SMART HUB / Smart TV UX

2016 SMART HUB
2016 SMART HUB

Discipline: Communication

Discipline: Communication

2016 SMART HUB, a smart TV UX realized Single Access Point enabling the exploration and execution of all sources and contents through simple left / right movement by placing 2016 SMART HUB, which integrates live antenna, OTT, external devices and TV settings, on a single simple line. Moreover, it provides innovative usability that enables the control of all devices connected to the TV solely with our remote control. 2016 SMART HUB allows the quick exploration and transition between apps, devices and contents, composed of two layers – Launcher on the bottom and Preview on the top.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Yoojin Choi, Heejin Ko, Jangwon Seo, Kitae Kim, Eunjung Jeon, Jae Julien, Jaeki Kyoun, Sophia Sung, Jonathan Gaiser

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