Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

foRest in peace / Memorial forest campaign

foRest in peace
foRest in peace

Discipline: Communication

Discipline: Communication

The tragic sinking of Sewol ferry on April 16th of 2014 took the lives of 304 passengers onboard, 250 of which were high school students on their way to a field trip. The disaster left many South Koreans devastated and deeply shocked. To articulate the concept and significance of the Memorial Forest, the campaign brand's name "foRest in peace" was coined by putting together the word "forest" with an idiomatic expression "rest in peace." Thanks to the participation from Sean Hepburn, Audrey Hepburn's son, and the nationwide crowdfunding efforts, Sewol Memorial Forest was constructed on a location where the incident actually happened.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Public Sector / Government

Client / Manufacturer

Tree Planet

Tree Planet
Seoul, South Korea

Design

inspire/d

inspire/d
Seoul, South Korea

Dongmin Kim (Creative Direction, Brand Naming), Boyoung Kim (Art Direction, Brand Design), Yerim Kim (Graphic Design)

Design

Tree Planet

Tree Planet
Seoul, South Korea

Hyungsoo Kim (Chief Executive Direction), Sean Hepburn Ferrer (Project Production), Mincheol Jeong (Project Direction), Hanna Lee, Jaeeun Lee

Design

LIFETHINGS

LIFETHINGS
Seoul, South Korea

Soo-in Yang (Architecture)

Design

Studio ist

Studio ist
Seoul, South Korea

Jungwon Park (Photography)

Design

Vision Statement

Vision Statement
Seoul, South Korea

Youngjin Jang (Film Direction)