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Cargo Club / Brand identity

Cargo Club
Cargo Club

Discipline: Communication

Discipline: Communication

Two light rays interplay and bring the night club’s stage into focus. The rays of light are starkly contrasted, in pure black and white (commonly, Chinese night clubs feature highly-colored ones). The "joining-together" of the two laser lights symbolizes a fusion of Chinese traditional music and Western pop music. Through the eyes of the neutral observer, the logo looks like a five-pointed star (☆), representing the very symbol of the Beijing hard rock scene. The sprayed ink and clash on the traditional stone lions, the Temple of Heaven, and the Beijing Opera figures symbolize (young) people’s expression and their rebel emotions.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Cargo Club

Cargo Club
Beijing, China

Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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