700bike
Brand identity
Qibai (Beijing) Tech Co., Ltd.
700bike is an informative platform for brands and trends of the "new bicycle generation." Its principal aim is to illustrate novel ideas / solution for urban cyclist, enhancing enjoyment and realizing a smoother way of transportation. Our creative idea focuses on the Chinese pronunciation for “7 o’clock,” which is phonetically similar to the Chinese equivalent of “origin” or “starting point.” Consequently, we subtly created the figure “700” into a time concept “7:00 (7 o’clock).” Originating from this time concept, our "symbol" implies that 700bike is the starting line of a new bicycle culture and fashionable lifestyle in China.
Client / ManufacturerDesign
Qibai (Beijing) Tech Co., Ltd.
Beijing, CNDongdao Creative Branding Group
Beijing, CNDate of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User