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AK 300 / Portable audio player

AK 300
AK 300

Discipline: Product

Discipline: Product

The Astell & Kern 300 is a portable HiFi audio system which reproduces a high-resolution sound source (MQS) as it is recorded in a studio. Femto Clock was installed and PEQ was applied to deliver the original sound. The design concept is “light and shadow”, which represents the innocence of a shadow that does not reflect the light. The shadow without a splitting light is embodied moderately and nicely. It features the purity of the original sound of Astell & Kern. The home key is made with a metal touch and operated with micro pressure. The frontal area of the knob symbolizes the wavelength of a sound that can fill a gap between fine tunes.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

Client / Manufacturer

iriver

IRIVER
Seoul, South Korea

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Design

iriver

IRIVER
Seoul, South Korea

Baekjin Seong, Eunkyung Lee (Inhouse Design), Kukil Yu (Metal Sound Design)

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