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Miami Open / Branding design

Miami Open
Miami Open

Discipline: Communication

Discipline: Communication

The purpose of the work was to create the visual identity for the professional tennis tournament held at Crandon Park in Florida. Comprising a combination of logo, color and typography, it provides creative possibilities and guarantees consistency in communication. The graphic elements constitute a single universe that identifies the event. The logo consists of a symbol (inspired by the movement of the tennis ball), Miami Open lettering, “presented by” text and Itaú logo. The chromatic palette has two versions: gradient and solid, when the use of the gradient is not possible. Orange is present and is the predominant color wherever possible.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Itaú Unibanco S. A.

Itaú Unibanco S. A.
São Paulo, Brazil

Design

Itaú Unibanco S. A.

Itaú Unibanco S. A.
São Paulo, Brazil