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kidsland / Corporate Identity

kidsland
kidsland

Discipline: Communication

Discipline: Communication

kidsland is a premium boutique retail chain for kid’s toys in China. After helping kidsland differentiate its brand strategy, Labbrand developed a refined logo as well as a dynamic visual identity system with a more diverse color palette to enhance the strategy. Based on the creative concept “curiosity @ play,” we delivered an image of kidsland as an interesting and imaginative toy heaven. This project is outstanding in design because the visual identity inspires curiosity towards the world and presents the kid-like happiness and spirit, which best answers the client’s needs and fully leverage its potential.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

kidsland

kidsland
Shanghai, China

Design

Labbrand

Labbrand
Shanghai, China

Feifei Xu (Executive Director, Brand Strategy), Marta Dealcaraz (Account Director), Zoe Ju (Brand Strategist), Catherine Tsui (Creative Director, Design Strategy), Sam H. Yang (Creative Director), Ryan Wang (Senior Art Director), Ben Hsieh (Art Director, Lead Designer), Chris Liu (Art Director, Lead Designer), Haitao Wang (Lead Designer)

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