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Looking beyond normality / Service design

Looking beyond normality
Looking beyond normality

Discipline: Service Design

Looking beyond normality

Discipline: Service Design

Veryday was engaged by the Singapore Government to be their service design partner. Together with the DesignSingapore Council and National Council of Social Service (NCSS) we've created and developed social innovations to improve everyday life for people with disabilities. By using inclusive design at the core of the design process, we've gained crucial insights of how 24+ informants live, work and play. Further, we mapped out eight opportunity areas, using an innovative approach by looking at the abilities of our informants, to find and assess areas of improvement. Our main goal has been to create a meaningful life for people with disabilities.

  • TARGET GROUPS Public Sector / Government


  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH after 2017

Client / Manufacturer

DesignSingapore Council

DesignSingapore Council
Singapore, Singapore


McKinsey Design

Bromma, Sweden

Siamak Tahmoresnia (Project Leader), Staffan Björn (Design Strategist), Rosa Gudjonsdottir (Research Leader), Gaelle Le Gélard (Service Designer)

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