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Primefire 106 / Digital printing system

Primefire 106
Primefire 106

Discipline: Product

Discipline: Product

The Primefire 106 combines the best of two worlds: flexibility and scope for differentiation from the world of digital printing and reliability, robustness and precision from the world of offset printing. The new digital printing unit is concealed behind large black glass panels, with silver borders, which direct the focus to the inkjet printing unit. The control station and delivery form one unit simplify work processes and reduce the distance the operator has to cover. The colors are pared back for maximum contrast, placing the focus on the core and operating functions. Clean geometric shapes define the machine and work areas.

  • ASSESMENT CRITERIA Innovation / Autonomy, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Heidelberger Druckmaschinen AG

Heidelberger Druckmaschinen AG
Heidelberg, Germany

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Design

Heidelberger Druckmaschinen AG

Heidelberger Druckmaschinen AG
Heidelberg, Germany

Heidelberg Industrial Design Björn Wilke

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