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CZ Bank / rebranding / Corporate Identity

CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding
CZ Bank / rebranding

Discipline: Communication

CZ Bank / rebranding
CZ Bank / rebranding

Discipline: Communication

CZ Bank aimed to upgrade its brand identity to meet its newly launched brand strategy. A rebranded style – logo, color, typography and other elements – updates the look of the original image of transactional bank, highlighting its holistic, vibrant and agile personality, while recognizing its legacy. The new visual identity introduces an impactful change in brand communications and reframes CZ Bank in a customer-centered banking image. By providing a system with the assets to support its broad reach across markets, results are visible in attracting young people to get engaged and refreshing people’s existing boring image of banks.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

CZ Bank

CZ Bank
Hangzhou, China

Design

MetaThink Consulting

MetaThink Consulting
Shanghai, China

Hongbin Yang, Shuai Wang, Xuehan Ren, Bing Ma, Qina Qiu, Wen Wen, Jean-Pierre Lacroix, Zhijun Li