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CZ Bank aimed to upgrade its brand identity to meet its newly launched brand strategy. A rebranded style – logo, color, typography and other elements – updates the look of the original image of transactional bank, highlighting its holistic, vibrant and agile personality, while recognizing its legacy. The new visual identity introduces an impactful change in brand communications and reframes CZ Bank in a customer-centered banking image. By providing a system with the assets to support its broad reach across markets, results are visible in attracting young people to get engaged and refreshing people’s existing boring image of banks.
Hongbin Yang, Shuai Wang, Xuehan Ren, Bing Ma, Qina Qiu, Wen Wen, Jean-Pierre Lacroix, Zhijun Li