Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Loewe bild 7 / TV

Loewe bild 7
Loewe bild 7

Discipline: Product

Discipline: Product

The Loewe bild 7 will launch a new generation of TVs: as one of the first television with OLED technology it is thinner than a smartphone and has an outstanding image quality thanks to its extreme black level. Because of its frameless, sculptural design with variable colored fabric rear it fits classy in every living ambiance, even freestanding. Only after turning-on the TV, the powerful front speaker appears.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Loewe takes an alternative and fresh approach with this television. It is a consequent continuation of the brand's heritage, with a new and intelligent implementation of materials, such as the fabric covering. The design fits naturally into a home environment, as does the sensitive use of colors and finish.
Gold Statement
Client / Manufacturer

Loewe

Loewe Technologies GmbH
Kronach, Germany

Go to profile
Design

Loewe

Loewe Technologies GmbH
Kronach, Germany

Loewe Designteam

Go to profile