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ZEN / A moving brand sculpture

ZEN
ZEN

Discipline: Interior Architecture

Discipline: Interior Architecture

The extraordinary thing about the sculpture is that the brand message can be metaphorically interpreted and directly experienced at the same time. The sculpture repeats its dramaturgy over and over. This allows the observer to access the brand considerably deeper. From a technical perspective, ZEN is an exceptional and sophisticated project. The machine was required to be noiseless, maintenance-free and permanently running. This made numerous test series, researches and the selection of exclusive materials absolutely necessary.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Raiffeisenbank Mittelbünden

Raiffeisenbank Mittelbünden
Cazis, Switzerland

Design

PRIMOCOLLECTIVE

PRIMOCOLLECTIVE GmbH
München, Germany

Primo Berera, Gregor Turk (Creative Direction), Stephan Koritsch (Art Direction)

GO TO PROFILE
Design

Fuchs Engineering GmbH

Fuchs Engineering GmbH
Landquart, Switzerland

Roman Fuchs, Mario Fuchs (Product Design)