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The extraordinary thing about the sculpture is that the brand message can be metaphorically interpreted and directly experienced at the same time. The sculpture repeats its dramaturgy over and over. This allows the observer to access the brand considerably deeper. From a technical perspective, ZEN is an exceptional and sophisticated project. The machine was required to be noiseless, maintenance-free and permanently running. This made numerous test series, researches and the selection of exclusive materials absolutely necessary.
Primo Berera, Gregor Turk (Creative Direction), Stephan Koritsch (Art Direction)
Fuchs Engineering GmbH
Roman Fuchs, Mario Fuchs (Product Design)