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Hausmann’s Hauswein / Wine packaging

Hausmann’s Hauswein
Hausmann’s Hauswein

Discipline: Packaging

Discipline: Packaging

Task: design for Hausmann’s housewines (red / white). They are to make their taste visually tangible. Furthermore, they are to blend in with Hausmann’s gastronomy appearance, a new interpretation of "German Gemütlichkeit" – handmade with rough edges. Idea / solution: we translated the wines’ flavors into Pantone colors. Combined with Hausmann’s world’s handmade charm, we created modern tags that are surprisingly self-explanatory.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

tellerrand consulting GmbH

tellerrand consulting GmbH
Hamburg, Germany

Design

weissraum.de(sign)°

weissraum.de(sign)°
Hamburg, Germany

Lucas Buchholz, Bernd Brink, Aggi Berg, Meike Ahlers

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