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Audi - IAA 2015 / Trade fair

Audi - IAA 2015
Audi - IAA 2015
Audi - IAA 2015
Audi - IAA 2015
Audi - IAA 2015

Discipline: Interior Architecture

Audi - IAA 2015
Audi - IAA 2015

Discipline: Interior Architecture

If you really want to understand the Audi brand and its latest innovations you have to know the four Audi brand assets – most customers do not. The concept "The Power of Four" showcases these four brand assets and provides visitors with a full immersion experience of the Audi brand. The visit to the fair is a journey through the four brand assets – culminating with the core asset "Vorsprung durch Technik." Before visitors reach the main exhibit, they traverse a path staged with four multi-sensorial experience chambers, called the "Audi Experience Walk." With the impressions of the Audi brand assets still immediate, visitors then enter the main exhibition.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

GO TO PROFILE
Design

SCHMIDHUBER

SCHMIDHUBER / MUTABOR
München / Hamburg, Germany

GO TO PROFILE
Design

NÜSSLI

NÜSSLI
Hüttwilen, Switzerland

(Construction)