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ROEWE RX5 / ROEWE eRX5 SUV / Urban SUV

ROEWE RX5 / ROEWE eRX5 SUV
ROEWE RX5 / ROEWE eRX5 SUV
ROEWE RX5 / ROEWE eRX5 SUV
ROEWE RX5 / ROEWE eRX5 SUV
ROEWE RX5 / ROEWE eRX5 SUV

Discipline: Product

ROEWE RX5 / ROEWE eRX5 SUV
ROEWE RX5 / ROEWE eRX5 SUV

Discipline: Product

The ROEWE brand compact urban SUVs, RX5 and its plug-in hybrid version eRX5, are the world’s first mass-produced internet SUVs. Their design aims at offering a smart mobility solution, supported by the SAIC-Alibaba co-developed connected-car system “YUN OS”. The ROEWE RX5 and eRX5 combine technology and design, internet and car and introduce ROEWE’s new design philosophy: Emotional Rhythm. It delivers a premium sensory and using experience, leads the revolution of “Car on Internet” and makes the first step towards intelligent traffic systems.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME other period:: 40months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

Client / Manufacturer

SAIC Motor Corporation Ltd.

SAIC Motor Corporation Ltd.
Shanghai, China

Design

SAIC Motor Corporation Ltd.

SAIC Motor Corporation Ltd.
Shanghai, China

Shao Jingfeng (Director of SAIC Design)