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sd Quattro System / Digital camera

sd Quattro System
sd Quattro System

Discipline: Product

Discipline: Product

The Foveon X3 Quattro Sensor is the world’s only image sensor able to record all optical information in its three-layer system. With outstanding “Foveon image quality” at its core, the SIGMA sd Quattro series is ideally developed for SIGMA’s high-performance lens lines and genuine accessories. Every element of the camera is optimized to offer an ideal shooting performance from both functional and sensory perspectives, such as a grip designed for everyone’s ease of use, the concise GUI to display settings and shooting information and the layout of buttons and dials for users’ instinctive and precise access. APS-C / APS-H sensors available.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

The Sigma sd Quattro camera features a courageous approach, convincing ergonomics, and a striking, clean design language. The form is uncluttered and expresses the performance of the camera. Usability is very well articulated. All in all, this entry makes a bold and professional design statement.
Gold Statement
Client / Manufacturer

SIGMA CORPORATION

SIGMA CORPORATION
Kawasaki, Japan

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Design

IWASAKI DESIGN STUDIO

IWASAKI DESIGN STUDIO
Tokyo, Japan

Ichiro Iwasaki

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