Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Agencia UM / Ad agency rebrand

Agencia UM

Discipline: Communication

Agencia UM

Discipline: Communication

When ad agency Agencia UM (Recife, Brazil) faced the challenge of opening an office in the internationally recognized São Paulo market, Blackbird was called to rebrand their outdated identity. The solution had to be bold and clear so the message could rapidly engage employees and catch the eye of potentials and clients. UM means ONE in Portuguese. As the agency offers 360º solutions, the ambigram was a perfect concept for the logo design: every angle, one outcome. To represent the agency's courage, the identity was inspired by the quote "They did not know it was impossible, so they did it," with scenes that subvert the idea of "impossible."

  • TARGET GROUPS Other target groups:: Clients and employees

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Agencia UM

Agencia UM
Recife, Brazil

Design

Blackbird Branding

Blackbird Branding
Rio de Janeiro, Brazil

Simone Lagares

Go to profile