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New Baraka / Online video

New Baraka

Discipline: Communication

Discipline: Communication

The YOU Foundation asked us to develop an idea that ensured help – to aid inhabitants in helping themselves. So that the homes of about 30,000 people could be saved from demolition. Sometimes you must break down a dream to bring it to life. We virtually disassembled this vision into its smallest components, so we could easily sell these (affordable) pieces in what could possibly be the first online shop for hope. To publicize the website, we gave a resident of Baraka a chance to speak: in an online video, Darou himself reports on the project. Results: over 1.5 million euros in the first two months.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

YOU Stiftung

YOU Stiftung
Düsseldorf, Germany



denkwerk GmbH
Köln, Germany

Alina Schlaier, Sima Niroumand, Judy Kaufmann, Melanie Weißenborn, Gregor Kuschmirz, Dennis Röttger, Daniel Schwarzer, Isabelle Born

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