Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

New Baraka / Online video

New Baraka

Discipline: Communication

The YOU Foundation asked us to develop an idea that ensured help – to aid inhabitants in helping themselves. So that the homes of about 30,000 people could be saved from demolition. Sometimes you must break down a dream to bring it to life. We virtually disassembled this vision into its smallest components, so we could easily sell these (affordable) pieces in what could possibly be the first online shop for hope. To publicize the website, we gave a resident of Baraka a chance to speak: in an online video, Darou himself reports on the project. Results: over 1.5 million euros in the first two months.

Discipline: Communication

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

YOU Stiftung

YOU Stiftung
Düsseldorf, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Alina Schlaier, Sima Niroumand, Judy Kaufmann, Melanie Weißenborn, Gregor Kuschmirz, Dennis Röttger, Daniel Schwarzer, Isabelle Born

GO TO PROFILE