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New Baraka / Website

New Baraka
New Baraka

Discipline: Communication

Discipline: Communication

The YOU Foundation asked us to develop an idea that ensured help – to aid inhabitants in helping themselves. So that the homes of about 30,000 people could be saved from demolition. Forever. Sometimes you must break down a dream to bring it to life. We virtually disassembled this vision into its smallest components, so we could easily sell these (affordable) pieces in what could possibly be the first online shop for hope. Results: – Over 1.5 million euros in the first two months. – New Baraka was officially recognized by the government.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DATE OF LAUNCH 2016

Client / Manufacturer

YOU Stiftung

YOU Stiftung
Düsseldorf, Germany

Design

denkwerk

denkwerk GmbH
Köln, Germany

Alina Schlaier, Sima Niroumand, Ivan Modric, Kevin Johne, Judy Kaufmann, Sammy Haddad, Melanie Weißenborn, Gregor Kuschmirz, Dennis Röttger, Daniel Schwarzer

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