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INEC, Ecuador's official government organization for statistics, is not only collecting data but using this data to reflect the wellbeing of the nation in real-time in the form of a new logo. Each of its five circular shapes is a variable that is filled with the colors of Ecuador's flag, according to their evolution. Based on the INEC's data, the logo updates automatically and constantly. As variables change, the form of the logo mutates. The logo idea was translated into a series of image posters. Each poster represents a period of time and displays the collected data.
INEC: National Statistics Institute
Grey Germany / KW43 Branddesign
R. Goetz, J. Adolph, T. Otto, T. Liedtke, C. Bosshammer
E. Maruri, F. Maruri, P. Morano, C. Cabrera, S. Crespo, P. Pérez Cahueñas, G. Flores, Á. Lechas, R. Dimate, S. García, F. Lizarzaburu