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INEC-The real time brand / Poster

INEC-The real time brand
INEC-The real time brand

Discipline: Communication

Discipline: Communication

INEC, Ecuador's official government organization for statistics, is not only collecting data but using this data to reflect the wellbeing of the nation in real-time in the form of a new logo. Each of its five circular shapes is a variable that is filled with the colors of Ecuador's flag, according to their evolution. Based on the INEC's data, the logo updates automatically and constantly. As variables change, the form of the logo mutates. The logo idea was translated into a series of image posters. Each poster represents a period of time and displays the collected data.

  • TARGET GROUPS Trade / Industry, Public Sector / Government

  • TARGET REGIONS South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

INEC: National Statistics Institute

INEC: National Statistics Institute
Quito, Ecuador

Design

GREY Group

Grey Germany / KW43 Branddesign
Düsseldorf, Germany

R. Goetz, J. Adolph, T. Otto, T. Liedtke, C. Bosshammer

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Design

Maruri Grey

Maruri Grey
Guayaquil, Ecuador

E. Maruri, F. Maruri, P. Morano, C. Cabrera, S. Crespo, P. Pérez Cahueñas, G. Flores, Á. Lechas, R. Dimate, S. García, F. Lizarzaburu