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Schumann-Nägler / Wine label design


Discipline: Packaging


Discipline: Packaging

To expand the international business of Schumann-Nägler we needed more than their fantastic heritage that goes back to the year 1438. We needed something that would combine the modern with the traditional. Nägler? A nail. Unique in this form: driven through the bottle and label it stands for the absolute determination to create something special and the extreme quality the two brothers Philipp and David require of their wines. Because it needs to speak for itself, the entire series has been kept in a pure stone-gray and absolute minimalism – with one exception. The golden family coat of arms is applied with a specially 3D brass stamp.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Weingut Schumann-Nägler

Weingut Schumann-Nägler
Geisenheim, Germany


Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

Roman Ruska (Creative Direction, Art Direction, Design), Jannis Pohl (Graphics)

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