Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Schumann-Nägler / Wine label design

Schumann-Nägler
Schumann-Nägler

Discipline: Packaging

Schumann-Nägler

Discipline: Packaging

To expand the international business of Schumann-Nägler we needed more than their fantastic heritage that goes back to the year 1438. We needed something that would combine the modern with the traditional. Nägler? A nail. Unique in this form: driven through the bottle and label it stands for the absolute determination to create something special and the extreme quality the two brothers Philipp and David require of their wines. Because it needs to speak for itself, the entire series has been kept in a pure stone-gray and absolute minimalism – with one exception. The golden family coat of arms is applied with a specially 3D brass stamp.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Weingut Schumann-Nägler

Weingut Schumann-Nägler
Geisenheim, Germany

Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

Roman Ruska (Creative Direction, Art Direction, Design), Jannis Pohl (Graphics)

Go to profile