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StyleCare and StraightCare / Hair styling

StyleCare and StraightCare
StyleCare and StraightCare
StyleCare and StraightCare
StyleCare and StraightCare

Discipline: Product

StyleCare and StraightCare

Discipline: Product

Preventing split ends, the Sublime Ends Styling Range offers solutions to tackle the hair damage typical of home styling for more style and less damage. Incorporating technologies that act upon the two causes of hair damage: mechanical (friction) and thermal (overheating), reducing the likelihood of split ends. The unique UniTemp Sensor maintains an optimized temperature, helping women to achieve their perfect style with less damage. The curlers and straighteners also feature keratin infused, smooth ceramic plates and curling barrels to reduce friction and allowing the tools to glide effortlessly through hair resulting in up to 95% split ends.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

GO TO PROFILE