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Zhe Gu Tea / Tea packaging

Zhe Gu Tea
Zhe Gu Tea

Discipline: Packaging

Discipline: Packaging

Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. The high-end packaging originated from an obstruct conception of Buddhism as the Chinese word “Kon.” The growing area of Zhe Gu Tea, Dong Shan hill, is a Buddhist shrine. The gift box shows the culture connotation of the growing area. Thus, the symbolic high-end packaging can represent the tea in Hainan area.

  • TARGET GROUPS Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

SunDesign Brand&design(beijing)co.ltd

SunDesign Brand & Design (Beijing) Co., Ltd.
Beijing, China

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Design

SunDesign Brand&design(beijing)co.ltd

SunDesign Brand & Design (Beijing) Co., Ltd.
Beijing, China

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