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Switzerland’s third-largest energy provider, BKW, is transforming itself from a state-owned, regional electricity provider into a customer-focused, nation-wide energy consultant. “The Home of Energy” is one of the initiatives to communicate the new positioning in a direct, approachable and emotional way. It is used internally as well as externally and was posted on social channels. The German version has over 74,000 views on YouTube. It leaves a lasting first impression of BKW and is emotionally touching. “The Home of Energy” takes us on a journey. Powerful images disclose the many faces of energy and reveal its genuine human side.
Process Brand Evolution
Fabian Bertschinger, Selina Eugster, Andy Lang, Rudolf Rodenburg, Elmar Müller, Julia Wieler
Humbi Entress, Yves Bollag, Fabian Kimoto, Ralph Bätschmann, Tamas Fiedler, Gian Dolder, Tobias Fueter