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“The Home of Energy” / Image film

“The Home of Energy”
“The Home of Energy”

Discipline: Communication

Discipline: Communication

Switzerland’s third-largest energy provider, BKW, is transforming itself from a state-owned, regional electricity provider into a customer-focused, nation-wide energy consultant. “The Home of Energy” is one of the initiatives to communicate the new positioning in a direct, approachable and emotional way. It is used internally as well as externally and was posted on social channels. The German version has over 74,000 views on YouTube. It leaves a lasting first impression of BKW and is emotionally touching. “The Home of Energy” takes us on a journey. Powerful images disclose the many faces of energy and reveal its genuine human side.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, Further localization:: mainly Switzerland

  • TARGET GROUPS Consumer / User, Other target groups:: Employees, Management, Potential Clients

Client / Manufacturer

BKW

BKW
Bern, Switzerland

Design

Process Brand Evolution

Process Brand Evolution
Zürich, Switzerland

Fabian Bertschinger, Selina Eugster, Andy Lang, Rudolf Rodenburg, Elmar Müller, Julia Wieler

GO TO PROFILE
Design

stories AG

stories AG
Zürich, Switzerland

Humbi Entress, Yves Bollag, Fabian Kimoto, Ralph Bätschmann, Tamas Fiedler, Gian Dolder, Tobias Fueter