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The annual report as a diary. A lovingly designed green notebook tells the story of a successful and eventful year. The individual diary entries are illustrated with hand-drawn pictures or sketches and written out in a handwriting font. Picture cuttings, collages and even a little photo love story lend the diary its own authentic character. The company’s staff play an essential role in the diary and although they do not typically receive their employer’s annual report, BKW put its employees front and center here, too: each of them was sent a personal copy of the report’s diary section as a memento of a transformational year for the firm.
Process Brand Evolution
Selina Eugster, Andy Lang, Sonja Rössler, Bärbel Fritz