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Philips Avent Natural Electric Breast Pump Range / Electric breast pump

Philips Avent Natural Electric Breast Pump Range
Philips Avent Natural Electric Breast Pump Range

Discipline: Product

Discipline: Product

Designed around the proven insight of “more comfort equals more breast milk”, the Natural Electric Breast Pump is a compact breast pump aimed at the busy modern mom on the go. Easy to assemble, discreet, lightweight and measurably quieter than the competition, it offers massaging with a unique rhythmic wave technology function, known as “mimic expression”. With a feminine “flower petal” design and UI settings that can be easily personalized, everything combines holistically to deliver a comfortable user experience for active moms who otherwise might have given up expressing breast milk.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

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