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Bauerfeind Sports Supports / Sports supports series

Bauerfeind Sports Supports

Discipline: Product

Bauerfeind Sports Supports

Discipline: Product

Bauerfeind Sports Support Line: knee, elbow, back, ankle. Medical core competence: compressive effect in 3D Airknit Technology. Innovative functional elements support movement sequences and stability in the joints. Sensorimotor feedback increases performance, jumping power and load limits. Trigger point pads massage the ligaments, tendons, muscles and connective tissue – minimizing stress and pain due to overloading. Anatomic fit: specific siliconized areas, perfect fit, maximum freedom of movement and wearing comfort – washable at 30°. Succinct brand and product identity conveys the brand message and trend, scene and sports worlds.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Bauerfeind AG

Bauerfeind AG
Zeulenroda-Triebes, Germany

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Design

Rokitta, Produkt & Markenästhetik

Rokitta Produkt & Markenästhetik
Mülheim a. d. Ruhr, Germany

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