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HeyBear Capsule Hotel / Hotel branding

HeyBear Capsule Hotel
HeyBear Capsule Hotel

Discipline: Communication

HeyBear Capsule Hotel

Discipline: Communication

We came up with a story about an entire family, so that these different roles all had parts in the overall brand story, yet individual characters could be developed or expanded in the future. The "City Camping Experience" highlights the unique characteristics of the customer’s product and services where travelers can not only enjoy time alone in the individual capsules, but also can experience the fun of outdoor camping through the group living conditions. We also create the active lifestyle of the HeyBear family that can be found in every corner of the hotel.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

HeyBear Capsule Hotel

HeyBear Capsule Hotel
Taipei, Taiwan


think™ brand consultancy

think™ brand consultancy
New Taipei City, Taiwan

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