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Moongchi and Cancellina / Exhibition identity

Moongchi and Cancellina
Moongchi and Cancellina

Discipline: Communication

Discipline: Communication

The Moongchi and Cancellina exhibition is presented by the Hyundai Museum of Kids' Books & Art to show how artists work and express through the original paintings of two characters, Moongchi and Cancellina. The Hangul (Korean alphabet) typography used for identity features a touch of formativeness, allowing them to be seen as if they were a drawing. We intended this to arouse children's interest and bring harmony between the two characters. Characterized by the unique formativeness of Hangul typography, the exhibition's identity has been utilized in a wide range of applications, including a large banner, spatial graphics and book design.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Hyundai Museum of Kid's Books & Art

Hyundai Museum of Kid's Books & Art
Seongnam-si, Gyeonggi-do, South Korea


hongdesign ltd.

hongdesign Ltd.
Seoul, South Korea

Seung Hee Park, Areum Hwang, Riwon Kim, Haemin Jung

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