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Mazak-JIMTOF 2014 / Exhibition

Mazak-JIMTOF 2014
Mazak-JIMTOF 2014

Discipline: Interior Architecture

Mazak-JIMTOF 2014
Mazak-JIMTOF 2014
Mazak-JIMTOF 2014
Mazak-JIMTOF 2014

Discipline: Interior Architecture

Mazak announced a new product, “SmoothX,” and developed the machine device controller with an innovative idea. We produced the sensational appearance of SmoothX. In order to have much impact, the massive mock-up of SmoothX was covered up partly with a mirror box and started the stage show. With light emitting in the box, SmoothX appeared on the show. The space worked effectively as device to show SmoothX and accelerated performance on the show. We succeeded in installing an out-standing memory of SmoothX in the visitors’ minds.

  • TARGET GROUPS Trade / Industry

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Yamazaki Mazak Corporation

Yamazaki Mazak Corporation
Aichi, Japan

Design

Hakuten Corporation

Hakuten Corporation
Tokyo, Japan

Shintaro Hara, Shoichiro Minami, Takashi Mori, Kan Hirata

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