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Completely redesigned to reveal more of the juicing process, the Avance Centrifugal juicer’s smoother form language makes an already premium product more desirable. The new fluid design on the transparent dome and metal housing communicates functional values such as craftsmanship, precision and ease of cleaning, while remaining a desirable piece of sophisticated product design. Despite the challenges of realizing the new softer locking arm and elegant spout articulating the desirable “juice flow” functionality, the Avance centrifugal juicer excels in both looks and performance.