Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Symrise Brand New / Brand book

Symrise Brand New
Symrise Brand New

Discipline: Communication

Symrise Brand New
Symrise Brand New
Symrise Brand New

Discipline: Communication

Bring up to date the somewhat outdated corporate design of Symrise PLC – one of the world’s largest producers of scents and aromas. Ensure analog for more flexibility for the increased product range without neglecting the necessary homogeneity. The Symrise brand book forms the basis for the corporate redesign of this M-Dax listed company. The integration of new product categories is made more visible through increased variability and improved combinability, taking new components into account. Typo, color world and logo have all been systematically updated.

  • TARGET GROUPS Other target groups:: Employees & Design Agencies

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Symrise AG
Holzminden, Germany

Go to profile

Heine Warnecke Design

Heine Warnecke Design GmbH
Hannover, Germany

Dirk Heine, Wiebke Alm, Sabine Herbach, Daniela Stein

Go to profile