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The ProCare auto curler ionic ensures professional drying performance with 25% less damage. Consistently perfect, full curls are achieved quickly and effortlessly and at a professional temperature, while the ionic function eliminates frizz for the perfect style. The orientation of the curler is designed for easy, intuitive use with a unique open design, allowing the user to see where hair is curled, minimizing the risk of hair getting trapped or tangled. The durable brushless motor and titanium coating are designed with salon professional quality in mind, but at a more affordable price.